Google’s AdSense Goes Video | Epicenter | Wired.com: "Although it’s not clear how much money publishers will make from the video-based ads — nor is it clear how many publishers will be eligible for the program — conventional wisdom is that there’s a lot more cash in video-based ads than plain text ads.
There are several types of advertising formats available under the beta program, including InVideo overlay ads and text overlay ads. Publishers’ cut of the text overlay ads will be measured based on a cost-per-click basis (that is, how often an ad is clicked by a reader), and the cut from InVideo ads will be calculated on a CPM basis (or cost per thousand impressions)."
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