5 Ways to Compete Against Dominant Brands: " I have found that there are tons of articles circling the web about how to build your brand using social media and the latest trends, but does this really help a small business compete against a large one? After all, dominant brands also have the latest marketing tools and social media platforms at their disposal.
Fortunately, the world of branding and advertising is changing. While the past led consumers to go with a brand they recognized, the tough economic times are now forcing consumers to shop around for better alternatives"
'via Blog this'
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