Does Google AdWords Own Your Brand & Trademark?: "As ignorant ad dollars have flowed online to this precision trackable environment, it is driving an increase in click fraud
Reggie Davis, vice president of network quality for Yahoo, says he believes that Google’s click fraud rate of less than 1 percent is not accurate. “We’ve disclosed that our rate, before hiring Click Forensics, was between 12 and 15 percent,” a number that includes invalid clicks, or traffic that an advertiser should not pay for, he said. According to Outsell Inc., an information industry research group, 13 percent of the total of online advertising clicks were fraudulent last year.
Even campaigns that were doing well are finding more garbage appear overnight. About a month or so ago I cleaned out some of the scammy sites from my content targeted ads. Some of which"
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